Xercise Institute
The Xercise Institute is a fitness instructor training organization that provides certification exam preparation courses at its New Jersey location. With a proven track record at home, the Institute wanted to take its courses "on the road." SOF was hired to develop a business plan and the necessary marketing materials.

Projects:

Conducted market research and developed business plan

Designed and produced logo, identity package, marketing brochures, flyers, posters and advertisements

Developed sales proposal, presentation and overheads

Developed host site coordinator guide, press releases, contracts & registration system

Developed specifications for contact management and course registration software

Edited, designed and produced course workbooks and manuals

Precise Exercise Equipment
Precise Exercise Equipment, Inc. is the creator and patent holder of the original AB Trainer.™ After enjoying considerable success with its infomercial, the company began development of a high end model suitable for health club use. SOF was hired to develop and implement a sales and marketing plan to introduce this and other products to the fitness industry.

Projects:

Designed and produced logos, brochures, flyers, advertisements, price lists, trade show exhibits, training video, instructional materials, product labels, instructional signage, posters, t-shirts and counter displays

Developed and managed telemarketing, direct mail, direct fax and advertising campaigns. Coordinated trade shows.

Recruited and managed an internal direct sales team and an external network of independent dealers and distributors.

Developed all necessary policies, procedures and agreements regarding commissions and territories for house, regional and national accounts.

Ascent Products
Ascent Products, Inc. manufactures an indoor motorized climbing wall called The Rock.™ The product simulates a mountain climbing experience and is marketed to health clubs and family entertainment centers.

Projects:

Developed turnkey package of programming materials including logos, training video, manual, poster and camera-ready promotional materials to assist facilities in offering indoor rock climbing activities, classes, events and contests

Designed, coordinated, promoted and managed the first ever Internet climbing competition featuring a live video webcast of climbers simultaneously competing in Hong Kong, London, Portland and Montana

Designed and conducted market research to evaluate fitness industry perceptions and attitudes about indoor rock climbing

Designed trade show exhibit, signage and promotional items (t-shirts, stickers, etc.)

Developed data sheets, flyers, press releases, etc.

Provided interim telemarketing/direct sales campaign to assist in contact management of over 600 inquiries

Thomas Plummer & Associates

Thomas Plummer and Associates is a training and consulting organization that conducts health club management training seminars throughout the country. SOF was retained to develop a sales and marketing plan and to assist in designing and producing a viable product line.

Projects:

Edited, designed and produced seminar manuals, employee manuals, and audiocassette program

Developed and designed New Member Welcome Guide CD

Designed and produced logo, marketing brochure, direct mail postcards, flyers, counter display, newsletter, trade show booth and display advertisements

Managed advertising placement and media relations

Provided outbound telemarketing campaign to generate sales for seminar series

Managed corporate communications with seminar sponsors

Managed warehouse production and fulfillment